Pharma Executives May Soon Face Personal Liability for Off-Label Marketing
Off-label marketing of drugs and devices for uses that are not approved or cleared by FDA has been frequently challenged by the government in False Claims Act and related criminal cases. Some of the largest settled cases have focused on the illegal marketing of drugs to treat conditions the FDA did not authorize, e.g., Pfizer ($2.3 billion settlement for marketing of Bextra), Eli Lilly ($1.4 billion settlement for marketing of Zyprexa), and TAP Pharmaceutical ($875 million for marketing of Lupron). The prosecution of these violations historically has focused on charging the company with criminal liability, but not the individuals who engage in the illegal promotion or senior executives who oversee corporate marketing plans. This soon may change.
Eric Blumberg, Deputy Chief of Litigation at FDA's Office of Chief Counsel, has signaled that the era of financial settlements by companies without criminal prosecution of executives may be coming to an end. At an October 2010 conference in Washington, DC, Mr. Blumberg explained that individual accountability for illegal promotion pursuant to the Park Doctrine may be used by the FDA to compel compliance. This responds to critics who assert that the current enforcement approach encourages recidivism by companies, as reflected in the fact that the same companies repeatedly engage in the same off-label promotional strategies because of the profits earned in the process.
Stemming from a 1975 Supreme Court decision, the Park Doctrine authorizes the government to prosecute high-ranking executives for violations of the federal Food, Drug and Cosmetic Act. The strong remedies provided under the Park Doctrine include criminal conviction with up to one year in jail, substantial civil penalties, and possible expulsion from the industry.



